NatureCare Products Pty Ltd is an Australian company based in Adelaide. The company commenced business in 1996 and manufactures and eco-friendly, high quality beauty skin care products. The business was established to cater for a growing demand for skin products that contain eco-friendly and natural ingredients. There is also an emphasis on eco-friendly packaging. The company sells its products in health food shops across the country, as well as on-line through its own web site. The company targets customers that want high quality, eco-friendly products. Market research has identified that around 70% of customers are professional women aged 25 to 55. The company currently has a small range of products that include: 1.Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-inflammatory properties. This product will be for delicate and mature skins and could also be used as a baby cream. 2.Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin during the day and includes Shea butter and extracts from fragile green algae that provides hydrating and protective properties. 3.Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells. This product will be used for most skin types. The Strategic Objectives of the company are: ?to increase market share by 20% ?to establish a chain of retail outlets in central Sydney, Adelaide and Melbourne within the next six months ? develop more products focusing on a range of products to meet particular skin needs rather than a one-size fits all. The new products are timed to be ready for sale at the same time as the opening of the new retail outlets.

Specific information needed for this assessment The organisational structure of NatureCare operates under four departments/teams: ?Finance ?Oper ations ?Sales and Marketing ?Human Resources

Finance team leader Finance team members Finance team Operations General Manager Operations team leader Operations team members Sales and Marketing General Manager Sales and marketing team leader Sales and marketing team members Operations team Sales and marketing team Human Resources General Manager HR team leader HR team members Human Resources team