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Nature's House operates a commercial plant nursery where it propagates plants for garden centers throughout the region. Nature's House has $4.9 million in assets. lts
Nature's House operates a commercial plant nursery where it propagates plants for garden centers throughout the region. Nature's House has $4.9 million in assets. lts yearly fixed costs are $682,000, and the variable costs for the potting soil, container, label, seedling. and labor for each gallonsized plant total $1.30. Nature's House's volume is currently 480,000 units. Competitors offer the same quality plants to garden centers for $4.00 each. Garden centers then mark them up to sell to the public for $0 to $9, depending on the type of plant. Read the muirements. Requirement 1. Nature's House owners want to earn a 14% return on the company's assets. What is Nature's House's target full cost? Calculate the target tull cost for Nature's House. Select the formula labels and enter the amounts. Target full cost Requirements . Nature's House owners want to earn a 14% return on the company's assets. What is Nature's House's target full cost? 2. Given Nature's House's current costs, will its owners be able to achieve theirtarget prot? Show your analysis. 3. Assume that Nature's House has identied ways to cut its variable costs to $1.15 per unit. What is its new target xed cost? Will this decrease in variable costs allow the company to achieve its target prot? Show your analysis. 4. Nature's House started an aggressive advertising campaign strategy to differentiate its plants from those grown by other nurseries. Nature's House doesn't expect volume to be affected. but it hopes to gain more control over pricing. If Nature's House has to spend $110.400 this year to advertise and its variable costs continue to be $1.15 per unit. what will its costplus price be? Do you think Nature's House will be able to sell its plants to garden centers at the costplus price? Why or why not? Current fixed costs Current variable costs Desired profit Revenue at current market price Total full cost
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