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Navigate to the threaded discussion and respond to the following questions about a personal experience as a consumer that was bad, where customer focus was
- Navigate to the threaded discussion and respond to the following questions about a personal experience as a consumer that was bad, where customer focus was lacking. Brieflydescribe your consumer experience before you answer the first question:
- Why do you think the current state of the work process failed?
- What other comparative consumer benchmark experiences influence your point of view?
- Why do you think the current state of the work process failed?
- What other comparative consumer benchmark experiences influence your point of view?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
