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nden Company introduced a new product last year for which it is trying to find an optimal selling price. Marketing studies suggest the company can

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nden Company introduced a new product last year for which it is trying to find an optimal selling price. Marketing studies suggest the company can increase sales by 5,000 units for each $2 reduction in the selling price. The company's present selling price is 5100 per unit, and variable expenses are $70 per unit. Fixed expenses are $831,000 per year. The present annual sales volume (ot the $100 selling price) is 25,100 units. Required: 1. What is the present yearly net operating income or loss? 2. What is the present break-even point in unit sales and in dollar sales? 3. Assuming that the marketing studies are correct, what is the maximum annual profit that the company can earn? At how many units and at what selling price per unit would the company generate this proft? What would be the break-even point in unit sales and in dollar sales using the selling price you determined in (3) above (e.g, the selling price at the level of maximum profits)? Complete this question by entering your answers in the tabs below. Assaming that the markting studies are correct, whut is the maimum ansual profic that the company can carm? At how many units and at whar sellie price per unh would the company gencrate this profe? Maximum proft Number of Seling price $ 2,770,000 Required 4 Prev1 of 2 Next> 8 0

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