Near the end of the first paragraph, it states that intercollegiate athletes are generally not compensated monetarily for their athletic endeavors. This may not come as a surprise to you. What may come as a surprise is the amount of revenue that colleges and universities at major Division I schools generate as a direct result of their athletes. According to USA Today, the top 20 schools (in terms of revenue) each generate over $100 million in revenue annually. That is over two billion dollars total from just 20 schools.