Nederlander's customers are mostly women in the age group of $30$ to $59$ years with an annual household income of approximately $$200,000.$ The company's Audience Rewards program appeals to its major partners because they want to get access to Nederlander's customers. The partners use the information about the customers for the $\_\_\_\_\_\_\_$ step of their personal selling process.

a$.$ prospecting

b$.$ closing

c$.$ approach

d$.$ following up

e$.$ preapproach