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Objectives of the Assignment: 1. Identify the contributions of sales to the success of a domestic or global organization (CLO1) 2. Demonstrate the importance of managing customer service relationship and analyze key elements of selecting and recruiting a sales force (CLO 2) Question: For effective operation of selling activities, sale force in terms of work force is necessary for a business concern. For attaining predetermined objectives, it is imperative that entire work force should be in place. Work force i.e. in this case salesforce is one of the most precious resources of a business unit. It takes many years to build-up and to develop itself for efficient and effective working. you are required to do a report on sales force training as the basis of a case study. Discuss the sales force and its training, and development processes to achieve the objectives and good results in a business unit. Explain the methods of improving the productivity of sales force. Ideally, your report will contain: 1. Table of content 2. Introduction 3. Sales force training and development 4. Methods of improving sales-force productivity 5. Conclusion 6. References