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Need analysis on Tesla. The Unit Learning Outcomes below are the areas of focus for Case #1. As an example Unit 1 ULO 1: Demonstrate

Need analysis on Tesla.

The Unit Learning Outcomes below are the areas of focus for Case #1. As an example

  • Unit 1
    • ULO 1: Demonstrate an understanding of marketing principles and how this work together to create marketing strategies. (CLO's 1 & 3)
    • ULO 2: Create a strategic framework for evaluating Strategic Business Units (SBUs) within an organizational framework. (CLO's 1 & 5)
    • ULO 3: Evaluate business models to understand how businesses create value for customers. (CLO's 3 & 4)
    • ULO 1: Categorize the environmental forces that shape global marketing efforts. (CLO's 2 & 4)
    • ULO 2: Evaluate the impact of external and internal forces on a firm's strategy. (CLO's 4)
    • ULO 3: Construct an environmental scan to provide information about social, economic, technological, competitive, and regulatory forces. (CLO 3)
    • ULO 1: Evaluate the stages in the consumer purchase decision process and the impact of each stage upon the marketing strategies. (CLO's 1 & 3)
    • ULO 2: Create target market strategies by constructing market profiles for consumer and industrial markets. (CLO's 1 & 2)
    • ULO 3: Integrate relevant research data for developing market segmentation strategies. (CLO's 1 & 4)

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