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1. Following a prolonged period of marketing activity, a chain of private health clinics has recently opened a number of clinics in towns across a part of the country it had not previously operated in. The organization now wants to know whether and to what extent potential customers are aware of them. Your agency has been awarded the contract to carry out this research. The client wants the survey conducted face- toface but does not want to use any form of street intercept for the survey as this is not permitted within some of the towns where they have opened their new clinics. a. Describe at least two sampling methods which could be used for this survey, outlining the advantages and disadvantages of each of the methods chosen. 2. Devise an outline plan for a program of primary research to address the organizers' need to understand how e'ective the conference is in helping the Step Forward organizations to improve their services. In your plan include the research design, the sampling plan and the method(s) of data collection. Give reasons for each of the choices you make. 3. What is the difference between inductive and deductive thinking? Why is this distinction important in the practical aspects of doing a research project and in theory development? 4. A retailer of children's toys wants to learn what customers think of the range of products they offer in its online store. The retailer has decided to carry out a self completion survey of its adult customers on its mailing list but they are unsure whether the survey should be conducted by post or online. a. Outline the benets and limitations of each approach which the retailer is considering for this research. Illustrate your answer with examples. b. The retailer has decided to use a postal survey. Outline the steps which they could take to maximize resoonse rates