Need answers to each question, outside research to support statements, and citation information. Each question should be its own paragraph. To fully develop the question answers, include multiple paragraphs. Following the questions should be source citation information including LINKS.

As you review Big Data discussion text, think about how technology has changed the farming and food production industry. Identify ways that management's controlling function is important to this industry.

Questions

$-$ Throughout history, farmers have developed and relied on their own methods of gathering information about their crops, predicting the weather, and so forth. Identify two key drivers of change and innovation that are encouraging growers to begin using some of the Big Data agricultural techniques discussed in this case? Explain.

$-$ Assume that you manage a corn farming operation with $50$ full$-$time employees. You want to motivate your "old$-$fashioned" employees to change the way they think about planting, watering, fertilizing, harvesting, and transporting corn to the market. You are convinced that Big Data and related technologies should be used to increase your farm's crop yield. Referring back to Exhibit $15\mathrm{.}5$ on page $366$ of the text, identify and explain two ideas how will you unfreeze, move, and refreeze your employees' views about using data and technology for this purpose?