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Revenue IT Ex enditures Jay's Employees Jay's Bikes IT Benchmar% Apparel & shoes Bike accessories New Bikes used Bikes Bike airs Hardware Software updates Software licenses Software support Employee training Web site develo ment Intemet access Jay's IT spending as percent of revenue s ITS endin erem 10 Target spending as percent of revenue s endin erem 10 1 250,000 550,000 2 650,000 18,500 33 ooo 15,000 18,000 4 500 4,500 5 ooo 5 ooo 1 200 Benchmark Target IT Expenditures Required (Total) Increase (Total)