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AutoSave O HUB Assignment 4 (1). Saved to this PC- Search (Alt+Q) Shah, Samarth SS File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share Airplane mode off * *= = g AaBb CcDc AaBbCcDc AaBbc AaBbcc Normal I No Spac... Heading 1 Heading 2 Find Replace Select Paste Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph E Styles Editing Voice Sensitivity Editor Reuse Files MKTG 45045 Assignment 4 Positioning (Chapter 2, LO 4), Appeals (Chapter 9, L01), and Execution (Chapter 9, LO2) Select two of the ads listed below this example. For each of those two ads, you will identify the creative strategies being used. Because some of the ads will have multiple correct answers, please explain why you have identified each element. Example 1 Kalev kwa wa got milk? Page 1 of 7 437 words Text Predictions: On Accessibility: Investigate Focus BE 100% 0 49F Cloudy O 7:53 PM - AutoSave O HUB Assignment 4 (1). Saved to this PC- Search (Alt+Q) Shah, Samarth SS File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share X Calibri (Body) 11 11 A A A A BIUX, X APA AT 12v 4v AaBbCcDc AaBbCcDc AaBbc AaBbcc 1 Normal 1 No Spac... Heading 1 Heading 2 - Paste Find e Replace Solect Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph Styles Editing Voice Sensitivity Editor Reusn Files got milk? Caption: Smash hit by Hayden. Body by milk. You don't have to be a hero to feel invincible. That's why I drink milk. The protein helps build muscle and some studies suggest teens who choose it tend to be leaner. Cheers to that.got milk? Source: Hayden Panettiere Relevant observations about the source: Major character from the show, Heroes, that was extremely popular several years ago. The actress is young, attractive, and probably a trustworthy and relevant source for the health and strength attributes of milk. She is not portrayed as approachable, but rather comes across as confident and "heroic." Message: The campaign is encouraging young adults to drink milk. They are assuming that teens who watch the show want to be like Hayden's character-strong, invincible, attractive, and slim. Appeal(s): This advertisement is using an emotional appeal. There is some information in the caption, but that is not what catches our attention. Execution(s): This ad is using the creative execution of personality symbol. The exploding glass of milk has an element of dramatization. So, this ad uses a combination approach. Positioning: The positioning of this ad is based on the sources, both the "got milk?" campaign and Hayden are very well known cultural symbols in the United States. The caption positioning on product attributes and benefits milk. They also specifically identify teens as the product user. Updated 2020 Text Predictions: On Accessibility: Investigate Page 1 of 7 437 words 100% Focus BA 49F Cloudy 0 ? A 7:53 PM AutoSave O HUB Assignment 4 (1). Saved to this PC- Search (Alt+Q) Shah, Samarth SS File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share X Calibri (Body) 11 11 A A Aa A 21 BIUX, X APA Find Replace Solect AaBbCcDc AaBbCcDc AaBbc AaBbcc "Normal I No Spac... Heading 1 Heading 2 Paste Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph Styles Editing Voice Sensitivity Editor Reuse Files Cheat Sheet - reference these appeals, executions and positioning strategies as you complete this assignment. Appeals Informational/Rational Reminder Emotional Teaser O Fear o Humor Combining Rational & Emotional Execution Straight sell/Factual Animation Scientific/Technical Evidence Personality Symbol Demonstration Imagery Comparison Dramatization Testimonial Humor Slice of Life Combinations . Positioning Product Attributes and Benefits Price/Quality Use or Application Product Class . Product User Competitor Cultural Symbols Repositioning Page 1 of 7 437 words Text Predictions: On Accessibility: Investigate C Focus BE 100% 0 ? 49F Cloudy 7:53 PM AutoSave OH HUB CH Assignment 4 (1). Saved to this PC- Search (Alt+0) Shah, Samarth SS U File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share X IS * + + T Cambrin (Heading 14 A A A A BIU X X APA Paste Find Replace Select AaBbCcDc AaBbCcDc AaBb C AaBbcc 1 Normal 1 No Spac... Heading 1 Heading 2 = Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph Styles Editing Voice Sensitivity Editor Reuse Files A Select 2 of the following ads for analysis. Delete the three ads you will NOT be analyzing- 1. Sauvage Fragrance 2. Christoplier and Dana Reeve Foundation Waking away, it's coming SAUVAGE Walking away. It's coming TEEN VERWEN TEEME PRAOREECE SUVAGE Dior SULIN Helevant observations about the ure: Mestapei Appeallal: Executionis Positioniny Source: Nelerventivations about the Murce: MERRATE: : Page 3 of 7 427 words Text Predictions: On Accessibility: Investigate + 619 Focus BE 49F Cloudy ? A . 7:58 PM D AutoSave OH HUB CH Assignment 4 (1). Saved to this PC- Search (Alt+0) Shah, Samarth SS U File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share X Cambrin (Heading 14 A A A A A A Aa A AT BIU XX A. PA B AaBbCcDc AaBbCcDc AaBb C AaBbcc 1 Normal 1 No Spac... Heading 1 Heading 2 Find Replace h Select Paste Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph Styles Editing Voice Sensitivity Editor Reuse Files MITG 45045 MATC2045 T49045 3. Lepo 4. Ally Bank 2. Christopher and Dana Rene Foundation For TOO HARD TO SWITCH BANKS? THEN DON'T WELL, THAT WAS SIMPLE, walking are coming ally.... LIN Source: Menge App Decution Pautoring Sau S. Reklerde Het bewus the US Appello Message Appe Encuale Pouis Poritioning Page 4 of 7 437 words Text Predictions: On Accessibility: Investigate SON Focus BE 49F Cloudy I O (? 7:58 PM D AutoSave O HUB Assignment 4 (1). Saved to this PC- Search (Alt+Q) Shah, Samarth SS File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share Airplane mode off * *= = g AaBb CcDc AaBbCcDc AaBbc AaBbcc Normal I No Spac... Heading 1 Heading 2 Find Replace Select Paste Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph E Styles Editing Voice Sensitivity Editor Reuse Files MKTG 45045 Assignment 4 Positioning (Chapter 2, LO 4), Appeals (Chapter 9, L01), and Execution (Chapter 9, LO2) Select two of the ads listed below this example. For each of those two ads, you will identify the creative strategies being used. Because some of the ads will have multiple correct answers, please explain why you have identified each element. Example 1 Kalev kwa wa got milk? Page 1 of 7 437 words Text Predictions: On Accessibility: Investigate Focus BE 100% 0 49F Cloudy O 7:53 PM - AutoSave O HUB Assignment 4 (1). Saved to this PC- Search (Alt+Q) Shah, Samarth SS File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share X Calibri (Body) 11 11 A A A A BIUX, X APA AT 12v 4v AaBbCcDc AaBbCcDc AaBbc AaBbcc 1 Normal 1 No Spac... Heading 1 Heading 2 - Paste Find e Replace Solect Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph Styles Editing Voice Sensitivity Editor Reusn Files got milk? Caption: Smash hit by Hayden. Body by milk. You don't have to be a hero to feel invincible. That's why I drink milk. The protein helps build muscle and some studies suggest teens who choose it tend to be leaner. Cheers to that.got milk? Source: Hayden Panettiere Relevant observations about the source: Major character from the show, Heroes, that was extremely popular several years ago. The actress is young, attractive, and probably a trustworthy and relevant source for the health and strength attributes of milk. She is not portrayed as approachable, but rather comes across as confident and "heroic." Message: The campaign is encouraging young adults to drink milk. They are assuming that teens who watch the show want to be like Hayden's character-strong, invincible, attractive, and slim. Appeal(s): This advertisement is using an emotional appeal. There is some information in the caption, but that is not what catches our attention. Execution(s): This ad is using the creative execution of personality symbol. The exploding glass of milk has an element of dramatization. So, this ad uses a combination approach. Positioning: The positioning of this ad is based on the sources, both the "got milk?" campaign and Hayden are very well known cultural symbols in the United States. The caption positioning on product attributes and benefits milk. They also specifically identify teens as the product user. Updated 2020 Text Predictions: On Accessibility: Investigate Page 1 of 7 437 words 100% Focus BA 49F Cloudy 0 ? A 7:53 PM AutoSave O HUB Assignment 4 (1). Saved to this PC- Search (Alt+Q) Shah, Samarth SS File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share X Calibri (Body) 11 11 A A Aa A 21 BIUX, X APA Find Replace Solect AaBbCcDc AaBbCcDc AaBbc AaBbcc "Normal I No Spac... Heading 1 Heading 2 Paste Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph Styles Editing Voice Sensitivity Editor Reuse Files Cheat Sheet - reference these appeals, executions and positioning strategies as you complete this assignment. Appeals Informational/Rational Reminder Emotional Teaser O Fear o Humor Combining Rational & Emotional Execution Straight sell/Factual Animation Scientific/Technical Evidence Personality Symbol Demonstration Imagery Comparison Dramatization Testimonial Humor Slice of Life Combinations . Positioning Product Attributes and Benefits Price/Quality Use or Application Product Class . Product User Competitor Cultural Symbols Repositioning Page 1 of 7 437 words Text Predictions: On Accessibility: Investigate C Focus BE 100% 0 ? 49F Cloudy 7:53 PM AutoSave OH HUB CH Assignment 4 (1). Saved to this PC- Search (Alt+0) Shah, Samarth SS U File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share X IS * + + T Cambrin (Heading 14 A A A A BIU X X APA Paste Find Replace Select AaBbCcDc AaBbCcDc AaBb C AaBbcc 1 Normal 1 No Spac... Heading 1 Heading 2 = Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph Styles Editing Voice Sensitivity Editor Reuse Files A Select 2 of the following ads for analysis. Delete the three ads you will NOT be analyzing- 1. Sauvage Fragrance 2. Christoplier and Dana Reeve Foundation Waking away, it's coming SAUVAGE Walking away. It's coming TEEN VERWEN TEEME PRAOREECE SUVAGE Dior SULIN Helevant observations about the ure: Mestapei Appeallal: Executionis Positioniny Source: Nelerventivations about the Murce: MERRATE: : Page 3 of 7 427 words Text Predictions: On Accessibility: Investigate + 619 Focus BE 49F Cloudy ? A . 7:58 PM D AutoSave OH HUB CH Assignment 4 (1). Saved to this PC- Search (Alt+0) Shah, Samarth SS U File Home Insert Draw Design Layout References Mailings Review View Help RCM Comments V Share X Cambrin (Heading 14 A A A A A A Aa A AT BIU XX A. PA B AaBbCcDc AaBbCcDc AaBb C AaBbcc 1 Normal 1 No Spac... Heading 1 Heading 2 Find Replace h Select Paste Dictate Sensitivity Editor Reuse Files Clipboard Font Paragraph Styles Editing Voice Sensitivity Editor Reuse Files MITG 45045 MATC2045 T49045 3. Lepo 4. Ally Bank 2. Christopher and Dana Rene Foundation For TOO HARD TO SWITCH BANKS? THEN DON'T WELL, THAT WAS SIMPLE, walking are coming ally.... LIN Source: Menge App Decution Pautoring Sau S. Reklerde Het bewus the US Appello Message Appe Encuale Pouis Poritioning Page 4 of 7 437 words Text Predictions: On Accessibility: Investigate SON Focus BE 49F Cloudy I O (? 7:58 PM D