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6. What is a storyboard? Why is it important to create before filming? (2 points) 7. According to the textbook, give three disadvantages of a humorous message. (3 points) 8. Media A - 250,000 readers and ad costs $2,350 versus Media B - 180,000 readers and ad costs $1,950. Compute the Cost Per Thousand for Media A. Compute the Cost Per Thousand for Media B. Which one delivers the largest target audience at the lowest costs? SHOW ALL WORK ( 5 points) 9. Distinguish between a continuous frequency scheduling pattern and a flighting pattern (4 points) 10. Matching ( 3 points) 1, benefit headline- 2. provocative headline- 3. command headline- a. Olive Garden - "Enjoy more of what you love" b. Ziploc - "Sealed to lock in freshness" c. Sherwin Williams paint - "Some customers only come around every twenty years" 11. Fill-in ( 3 points) Answer Low or High based on the following statement: The amount of times an ad should be repeated is when 1. the advertising message is simple 2. brand loyalty is high 3. there are many competitors 12. True or False. Reach refers to the number of times the same person is exposed to an ad. Explain. (2 points) 13. According to the lecture, name the 5 parts of a print ad. ( 5 points)