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Roger's Steel Parts produces parts for the automoble industry. The company has monthly fixed expenses of $650,000 and a contribution margin of 95% of revenues. Roger feels like he's in a giant squeeze play. The automotive manufacturers are demanding lower prices, and the steel producers have increasec raw material costs. Roger's contribution margin has shrunk to 65% of revenues. The company's monthly operating income, prior to these pressures, was $319,000. Read the Requirement 1. To maintain this same level of profit, what sales volume (in sales revenue) must Roger now achieve? Begin by identifying the formula to compute the sales in units at various levels of operating income using the contribution margin approach. ( Fixed expenses + ) + Contribution margin ratio = Farget sales in dollars (Round your answer up to the nearest whole dollar.) Roger must now achieve sales of to maintain the same level of profit. Requirement 2. If monthly sales are $1,020,000, by how much will he need to cut fixed costs to maintain his prior profit level of $319,000 per month? Fixed expenses can only be in order to maintain the prior profit level of $319,000 per month. Therefore, Roger will have to save at least per month in fixed costs by moving operations overseas if he plans to maintain his prior profit level. Uilie Medical Supply is a retailer of home medical equipment. Last year, Ulie's sales revenues totaled $6,800,000. Total expenses were $2,600,000. Of this amount, approximately $1,088,000 were variable, while the remainder were fixed. Since Ullie's offers thousands of different products, its managers prefer to calculate the breakeven point in terms of sales dollars rather than units. Read the requirements: Requirement 1. What is Ullie's current operating income? Begin by lidentifying the formula to compute the operating income. Requirements 1. Whatis Ulilie's current operating income? 2. What is Ullie's contribution margin ratio? 3. What is the company's breakeven point in sales dollars? (Hint: The contribution margin ratio calculated in Requirement 2 is already weighted by the company's actual sales mix.) 4. Ullie's top management is deciding whether to embark on a $230,000 advertising campaign. The marketing firm has projected annual sales volume to increase by 14% as a result of this campaign. Assuming that the projections are correct, what effect would this advertising campaign have on the company's annual operating income