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% S25-2 (similar to) Question Help SnowDelight operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season, Investors would like to earn a 10% return on investment on the company's $260,000,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts SnowDelight projects fixed costs to be $30,000,000 for the ski son. The resort serves about 710,000 skiers and snowboarder each season Variable costs are about $8 per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the wft ticket prices Read the requirements Requirement 1. Would SnowDelight emphasize target pricing or cons-plus pricing? Why? SnowDelight should emphasize a pu approach to pricing because it has been able to differentiate tu skrosort from others in the area. Because of its good reputation, managers will have some control over pricing. Of course, they still need to consider whether the couplus price is within the range customer are willing to pay Requirement 2. If other resorts in the area charge 586 per day, what price should SnowDelight charge? Complete the following table to calculate the price SnowDelight should charge part ticket Fixed costs 30,000,000 Toe vanato con Plus Total Plus Desired profit Tirgel revenue Divided by Number of skers / snowboarders Price per ift ticket 710,000