Question
Need help in identifying a relevant topic for my behavioral finance class. The question asks for a business case where I have to analyze a
Need help in identifying a relevant topic for my behavioral finance class. The question asks for a business case where I have to analyze a firm/ organization's actions through
the lenses of behavioral finance. It can Either based on a Product/ Service.
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Entrepreneurial Finance
Authors: J. Chris Leach, Ronald W. Melicher
2nd Edition
0324289235, 9780324289237
