Need help in rewiting this in my own words please

Search engine optimization (SEO) is artfully driving web traffic to your web site by using

techniques to rise to the top of the search engine listings (Davis, 2006). What this means is where

your business populates on Googles list based on keywords and phrases within your website and

links when users search terms like theme parks or rollercoaster rides. According to Davis (2006),

"good SEO involves creating an effective business campaign: understanding your sales

propositions and benefits, creating a strategy for drawing and converting prospects, and being

better at what you do than your competition." Global Parks SE will utilize SEO to better our

website design so that we will rank higher when theme park terms are googled or searched not

only by making it easier for potential customers to find us, but for our existing customers to

easily access our content. A disadvantage of SEO, is that we can put keywords and phrases in our website and use clean content, we cannot guarantee that just because we rank higher on googles list that our customers will click on Global Parks SE for theme park needs.

Video marketing gives our customers a behind-the-scenes reveal and gives an honest

view of what all is going on around the park (Siavash, 2021). Having video content of our theme

parks in full swing will provide entertaining and memorable content (Siavash, 2021). This will

give real awareness of what is going on around the park. Existing customers will want to come

and join in on posting their videos, and potential customers will have the desire to come and join

and find out just what the "big deal" is with Global Parks. A disadvantage of video marketing is

that any content can be filmed that could potentially detour guests.