Need help in rewiting this please in my own words

How to Use Traditional Media Marketing

When considering traditional marketing, the best strategy would be to focus on reach

Generation X and Generation X, the generations of the parents of Generation Zers. This is for

several reasons, first, traditional marketing simply won't reach Generation Zers directly, they just don't pay attention to traditional channels. With their parents generation being more apt to pay attention to traditional channels of marketing, and being the ones paying for the tickets, it only makes senses to focus on them for these formats. Outdoor and radio marketing are best for most metropolitan areas for these generations because people in these age groups do the most driving so they pay the most attention to billboards and listen to the radio more. TV and radio are still good formats for advertising as they provide a longer-form format that allows for more content. On the other-hand these forms are losing their relevance over time and are only noticed by a limited, older range of ages.