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IMPORTANCE OF BRAND EQUITY

How does this impact the reopening of the park?

Do customers feel safe and comfortable with protocols

Can previous experience (before the accident) be created again?

What is brand equity?

Brand Awareness

Customer Experience

Customer Loyalty

POSITIVE IMPLICATION OF REOPENING

Safety concerns addressed

Community & local government support for reopening

Employee support for reopening

NEGATIVE IMPLICATION OF REOPENING

Negative reactions on social media

Negative concerns from employees

Operational concerns for safety

STRATEGIC COMMUNICATION PLAN: KEY STAKEHOLDERS

EMPLOYEES

COMMUNITIES

VENDORS

STRATEGIC COMMUNICATION PLAN: STAKEHOLDER'S INTEREST

Employees - Knowing the status of park reopening for job status and information.

Communities - Knowing status of park reopening as to be prepared for increase of people coming to their community and park

Vendors - Knowing status of park reopening to prepare the amount of products needed.

STRATEGIC COMMUNICATION PLAN: COMMUNICATION NEEDS Regular updates on status of park reopening

Updates on changes in hours as well as park capacity changes

Supplies need in time for reopening

STRATEGIC COMMUNICATION PLAN: MODES OF COMMUNICATION

Employees will receive briefings on meetings held with upper management via email. Employees will have the opportunity to attend bi-weekly meetings for information and to ask questions.

Upper management will communicate with community officials with face-to-face meetings and emails any updates. Upper management will send out information packets to community with updates and safety protocols for park reopening.

Upper management will conduct emails and phone calls with vendors about necessary supplies and products needed for date of reopening

STRATEGIC COMMUNICATION PLAN: IMPACT ON STAKEHOLDERS

Employees - High

Communities - Medium

Vendors - Medium

ROLES & RESPONSIBILITIES

Marketing: Building brand loyalty and brand awareness

Sales: Market research

Operations: Making sure the organization is correctly operating at the highest standards

INTERNAL COMMUNICATION PLAN FEEDBACK FROM: STAKEHOLDERS

FREQUENCY OF MEETINGS

INTERNAL COMMUNICATION PLAN Legal Issues

Ethical Issues