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Balanced Scorecard Analysis of Company B

Company B's yearly revenue is presently $26-27 million, with a 3% annual growth rate.

The acquisition will necessitate a price that is close to its current worth. This number is not

considered a concern when considering Company B's sales and profits. The financial situation

and annual sales of Company B are expected to improve. Company B is a smaller airline with a

lower profit margin than TransGlobal, which may have an impact on TransGlobal. Company B's objective of increasing its gross profit margin by 3% over the next five years would result in a

significant rise in revenue. The inauguration of the new president bodes well for the

implementation of internal processes. Because airlines want to improve online growth, public

support, and adopt new methods and standards, the cost of implementation is considerable.

Because of the low profit margin, there are risks associated with the acquisition of

Company B. TransGlobal airline would have to wait longer to break even on its purchase costs.

The amount of money TransGlobal Airlines will invest in Company B, as well as the length of

time it will take for the ROI, raises the financial risk. The purchase of Company B will result in

significant operational and cultural changes. As a result, the operating risk is reduced from

medium to low. TransGlobal will modernize Company B's operations and enhance revenues by

implementing the 2030 strategic plan and objectives, as well as the TransGlobal airline goals.

In the market, the risk of this acquisition is the lowest. Vacationers, tourists, and business

travelers are the target markets for Company B's eight destinations. Company B has a retention

rate of 40% and an average seat occupancy rate of 60%. The cost of acquiring Company B on the

market, as well as the rewards, are quite low.