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Need help in rewriting this in my own words please Crisis Communication Plan Our PR team should explain to the public that our choice to

Need help in rewriting this in my own words please

Crisis Communication Plan

Our PR team should explain to the public that our choice to open so soon was done only

after first focusing on improving safety so that another such accident would not recur. Other than

the safety aspect, our main emphasis should be on the fact that our choice to reopen so soon was

tough due to fear of such accusations but we chose to regardless in order to give our visitors what

they wanted rather than depriving them of fun for any longer than we had to. Our corporate website should have a posting emphasisisng our mission to provide fun

while also providing safety and how our commitment to both of these values as motivated us to

go ahead and reopen the park.

Social Media Response Methods

I think that until our new marketing strategy addressing the negative opinions has had

time take hold, social media comments from the public should either be disabled temporarily or

constantly monitored and heavily sanitized to disallow the negativity from breeding on our own

channels anyways.

Corporate Social Responsibility (CSR) Communications Strategy

Our CSR initiatives are to avoid false and negative advertising. Because of this we must

avoid lying to downplay the seriousness of the accident, by embellishing our efforts to improve

safety, or by making some sort of stance that profit doesn't matter to us. We should also avoid

any kind of retaliatory smear campaign against our adversaries in order to shift focus off of us.

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