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Two methods that can be used to research consumer behavior are surveys and focus groups. Surveys are more advantageous in terms of cost and timeliness, and they provide a quick way to collect data from a large group of consumers (Greenacre, 2016). The surveys can be posted on social media platforms and the official park website. The responses to the surveys can give insights into what changes and improvements need to be made around the park. This information can help Global Parks SE see if they are meeting customer expectations and needs. Focus groups involve a group of participants who engage in an open communication dialogue (Kamberelis & Dimitriadis, 2013).