Question
Need help in rewriting this in my own words please. Digital marketing strategy Social Media Search Engine Optimization Email Marketing Traditional Marketing Radio Advertising Television
Need help in rewriting this in my own words please.
Digital marketing strategy Social Media
Search Engine Optimization
Email Marketing
Traditional Marketing
Radio Advertising
Television Advertising
Direct Mail
Communications and Public Relations Strategy
OBSERVE CUSTOMER ATTITUDE
KEEP TRACK OF EXCHANGES
ACT SWIFTLY
Event marketing strategy
Community and Corporate Events
Family Night
Smart Objectives OBJECTIVE #1: GROWTH BY 30%
OBJECTIVE #2: WIDE-RANGING AND TAPERED TARGET MARKET
OBJECTIVE #3: SHOW UPSURGE IN TRUST OF OUR BRAND
KPI / Key performance Indicators
What brought the client to us?
Marketing
Word of mouth
New clients
Customer service
Monitor the Results Google Analytics and other marketing trackers to perform reports on postings
Continuous Improvement Process
PLAN- GAIN TRUST
DO- SET UP MULTIPLE MARKETING CAMPAIGNS
Continuous Improvement Process
CHECK-QUARTERLY REVIEWS
ACT- ADJUST
Addressing Negative Feedback The role of public relations on social media
Develop a public social media policy
Respond quickly in a polite and positive manner
Addressing Negative Feedback The Role of Crisis Management
Acknowledge the problem and apologize
Steer things offline
Don't pretend it didn't happen
Don't rise to trolls and unreasonable users
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Matching Supply with Demand An Introduction to Operations Management
Authors: Gerard Cachon, Christian Terwiesch
3rd edition
73525200, 978-0073525204
