Question
Need help in rewriting this in my own words please Global Considerations Andrews Company has to consider some factors if it wants to expand into
Need help in rewriting this in my own words please
Global Considerations
Andrews Company has to consider some factors if it wants to expand into the global
market. The factors to consider for global expansion include wages and benefits, environmental
and regulatory considerations, and cultural marketing considerations.
Wages and benefits are a global aspect that businesses, aiming to expand its operations
internationally, need to consider. Different countries have diverse laws and regulations meant to
guide foreign companies on how they should pay local workers. In this case, Andrews'
management will need to understand the laws to provide accept livable wages and basic benefits,
such as healthcare and vocation for its workers in foreign countries. Understanding these laws is
necessary since failure to adhere to them can lead Andrews into ethical problems and denial to
continue operating in the country.
Environmental and regulatory considerations are other factors that companies expanding
their operations globally have to consider. According to Lazzari (2019), operating worldwide
comes with significant environmental considerations, particularly in developed nations, are strict
regulations. However, their companies which choose to operate in less developed countries
where these regulations are limited (Lazzari, 2019). By expanding to a global scale, Andrews
will have to abide by all standards of clean water and air imposed in the country where it is
operating. Thus, the company will adhere to prevention and environment practices set to protect
its publics. Therefore, it will be regarded as an ethical company, leading to an increase in sales
and profitability.
Cultural marketing considerations are necessary when a firm during the company's
expansion to the global marketplace. Andrews has to change its products to fit the cultural
framework of the foreign county and region. Also, marketing messages have to be changed to
suit the cultural norms of the host region or nation. For companies to work in a multifaceted
international environment, Lazzari (2019) suggests that companies like Andrews can employ
language translators or sociologists to help them understand norms in the country, it is operating
to operate in. These specialists will prevent the company from finding itself in catastrophic
marketing campaigns, which can insult or confuse the local consumers.
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