Need help in rewriting this in my own words please.

Marketing Research

When researching marketing it is easy to target too narrowly thus meeting short term

sales objectives while long term health of the brand suffers. Reviewed before was the

demographic of teenagers and familys. This demographic allows for a wider range including all

generations from Boomers to Zillennials. A use of traditional and digital marketing should be

explored and used together to reach the broader market. The digital methods we will use are

social media including twitter, facebook, instagram and snapchat. We will also use text and and

our online site. The traditional methods we will use areTV and radio. Which will provide the

ability for a longer message. We can use radio and TV interviews with our media team to

reiterate the message and brand of the rebuild of trust in our park.

Vision, Mission, and Values

Our vision is to become the theme park desitiantion of choice in the world. Our mission

is to be the leading global theme park company by providing guests with the worlds best

entertainment experience. The vision and mission of our company are guided by our values

which impact our marketing. Our core values include be accountable and transparent. Our

marketing and communication strategy our based on these values. We empower our employees to do what is right and will be our message in our marketing. We will act with integrity in all that we do and will also be apart of our messaging. Our values to make it unique and fun will be put

into our marketing as well.

Marketing Strategies

In todays world of mass reach and cross platform environments it can seem daunting to

try to reach everyone and to focus just on one target area. Measurement of advertising efforts is

critical to finding the right mix. This should be done during the campaign and after. One strategy

for us to engage in is to plan media that overlaps a broad and narrow target market. A second

strategy is to engage unexposed audiences on television via digital. Recent innovations help to

identify unexposed segments on one media channel and find them on their look a likes on digital

channels. This strategy supports the reopening of the park as it allows us to reach everyone, tell

our story and rebuild trust in our brand.