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need help in rewriting this please in my own words Methods for consumer research: Two methods of consumer research that will be utilized are surveys

need help in rewriting this please in my own words

Methods for consumer research:

Two methods of consumer research that will be utilized are surveys and focus groups.

Surveys are more advantages in means of cost and timeliness, and are a simple, quick way to get

access to a large group of consumers (Greenacre, 2016). The surveys can be posted on all of our

social media accounts and the official park website. The responses to the surveys can give us

information that will be instrumental in implementing changes and improvements around the

park. This information can help Global Parks SE see if we are doing what is needed to bring back our customers. Focus groups, are basically a group interview with a large or small crowd of

participants with an open communication dialogue (Kamberelis & Dimitriadis, 2013). The brute

honesty can help us get a sense of how customers really feel about Global Parks SE and their

safety within our park. The researcher can also guide conversation towards how the participants

feel about the safety incident as well as how they feel about returning with the new implemented

safety measures. Having others around can potentially help aide in participants truly opening up.

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