Need help in rewriting this please in my own words

Uniqueness of Generation Z Marketing

It is well known that Generation Z prefers social media to receive information about new

products and services. According to SproutSocial report from July of 2021, 81% of Generations

Zers polled prefer Instragram and YouTube as their social networks of choice (Kim, 2021).

Additionally, when asked which networks they would like see brands use more for marketing,

56% said Instagram while 38% chose YouTube. This being the case, I feel that the best two

digital marketing approaches for this demographic are short-form video content for YouTube and

Instagram stories.

Role of Bloggers or Other Influencers in Connecting with Generation Z.

Influences play a major role in the lives of Gen Zers in terms of consumerism as they are

reported to be one of the main sources for them to learn of new products and services. The

statistics I located in a marketing blog from last year definitely support this statement. For

instance, "50% of Gen Zers surveyed report that they trust influencer recommendations". For

example, "about a quarter of Gen Z women say that influencers are where they most often learn

about new products to buy". The blog article goes on to state that "72% of Gen Z and Millennials

follow influencers, with Gen Z more likely to follow many". All quotes from this paragraph

credited to: (Lekkas, 2020).