Need help preparing a MGMT-Mini-Case including an analysis of a strategically important issue confronting business in 2023.

Topics to be included and discussed include:

1. Background data and description of issue (with citations)

2. Strategic managerial implications for the company or industry

3. Recommended action agenda for management to further strengthen advantage

Written Case Topic: A low-cost provider strategy-striving to achieve lower overall costs than rivals and appealing to a broad spectrum of customers, usually by underpricing rivals.

Key Notes-Low-Cost Provider Strategies:

• The Two Major Avenues for Achieving Low-Cost Leadership
  • To achieve a low-cost edge over rivals, a firm's cumulative costs across its overall value chain must be lower than competitors' cumulative costs. There are two major avenues for accomplishing this:
    • 1.) Performing essential value chain activities more cost-effectively than rivals
    • 2.) Revamping the firm's overall value chain to eliminate or bypass some cost-producing activities.
• A low-cost leader's basis for competitive advantage is lower overall costs than competitors. Success in achieving a low-cost edge over rivals comes from eliminating and/or curbing "nonessential" activities and/or outmanaging rivals in performing essential activities.
• A company has two options for translating a low-cost advantage over rivals into attractive profit performance. Option 1 is to use the lower-cost edge to underprice competitors and attract price-sensitive buyers in great enough numbers to increase total profits. Option 2 is to maintain the present price, be content with the present market share, and use the lower-cost edge to earn a higher profit margin on each unit sold, thereby raising the firm's total profits and overall return on investment.

Please put citations! Thank you in advance for your help!