need help solved

Minl Case: Atributlon Modellng Advertialng Eifectlveness Advertisers are very interested in understanding whether or not their advertising dollars are effective. Attribution models are a variety of methods that assign how much of an advertising campaign's effectiveness is attributable to each advertising channel within the overall campaign. Attribution modeling is a very active and still unsolved area of marketing research. However, many marketers are already applying these models in the real world to assess advertising performance and enhance future advertising performance. In this scenario, yourre the marketing manager for a online clothing retailer. You're considering implementing a year long advertising campaign. This cumpaign would use three channels - digital banner ads, direct mail, and a digital radio campaign. The bedget, including both startup costs (developing the creative) as well as campaign maintenance cost (ad impressions, printing and sending mailers to homes, etc.) have already been calculated. In addition, your company has run similar campaigns in the past, and it has worked with a marketing agency that specializes in marketing analytics. Based on extensive research this company has calculated the estimated incremental revenue expected from this campaign. Even more, this company has developed an attribution model that allocates each quarters' incremental reveaues across the three advertising channels. Click the icon to view the essimated costs and the attrbuted revenues for each campaign. More Info