Need help with ACC 660 module 4 presentation, the attached files include guidelines, rubric and previous work.

Note*: please make sure to go over rubric and read it carefully its really important, in addition to read the previous work because it is related to this presentation and thank you in advance.

ACC 660 Module Four Presentation: Financial Health Guidelines and Rubric Prompt: In this assignment, you will build off the work you completed in the Module Two financial health report memo by focusing on the same company and preparing a presentation on its financial health. As controller, you have been asked to give a PowerPoint presentation to the company's board of directors at the year-end meeting. Using the financial ratio information from your research in the Module Two memo activity, prepare a PowerPoint presentation to discuss your company's financial condition. 1. Provide a summary of the comparison of the selected company's financial ratios to those of a competitor. 2. Where are your company's ratios strong, and where is there room for improvement? 3. What recommendation would you make to improve the selected company's financial ratios? (Expand on your recommendations from the Module Two memo.) Provide a more detailed rationale for choosing this strategy. If your recommendation is different from the recommended strategy you identified in the Module Two memo, explain why. 4. Based on the company's mission statement, does the recommended strategy above align with company's mission? Guidelines for Submission: Your presentation must be submitted as an 8- to 10-slide Microsoft PowerPoint document with detailed speaker notes and at least three scholarly resources cited in APA format. The presentation must use the ratio information from the memo assignment in Module Two. However, the goal of the presentation is to expand upon the following critical elements from the Module Two memo assignment: \"Decision of What Steps Can Be Taken To Increase Performance\" and \"Recommendations.\" Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Summary of Financial Ratio Comparison Highlight Strong Ratio Information as Well as Where There Is Room For Improvement Recommendation of Strategy and Rationale Exemplary Meets \"Proficient\" criteria and provides rationale as to why the ratio analysis led to further action (100%) Meets \"Proficient\" criteria and supports rationale with scholarly articles (100%) Proficient Provides a clear and concise summary of the ratio comparison completed in the Module Two memo assignment (90%) Provides evidence of ratios that demonstrate information supporting the areas of strong performance and areas of improvement (100%) Provides a clear and concise rationale of why the recommended strategy was selected (90%) Needs Improvement Fails to communicate the results of the ratios from the Module Two memo assignment in an understandable way (70%) Not Evident Does not provide a summary of the ratio comparison (0%) Value 15 Provides evidence of ratios supporting either strengths or weaknesses, but not both (70%) Does not provide evidence supported by ratios (0%) 20 Is vague or unclear about why the selected strategy was selected (70%) Does not provide a rationale (0%) 30 Does the Recommended Strategy Align With Company's Mission? Speaker Notes Meets \"Proficient\" criteria and directly relates strategy rationale to specifics in the company's mission statement (100%) Mechanics and style ensure clarity; incorporates multiple properly cited scholarly resources (100%) Clearly communicates how the strategy selected supports the company's mission (90%) Fails to show how the strategy is related to the company's mission statement (70%) Does not provide company's mission statement or alignment (0%) 30 Mechanics and style promote clarity; incorporates some properly cited scholarly resources (90%) Mechanics and style make narration intelligible; incorporates very few properly cited scholarly resources (70%) Several mechanical errors OR does not incorporate scholarly resources (0%) 5 Total 100% Running head: MEMO 1 Memo: Financial Report: McDonalds Prof: Christine Cooper ACC 660 Ismail Amar Southern New Hampshire University August 21, 2016 MEMO 2 Memo: Financial Report TO: FROM: SUBJECT: DATE: Financial Report: McDonalds The report memo is seeking to assess the performance ratios of McDonalds as well as comparing with KFC's financial performance and financial ratios. McDonalds is a multinational chain of restaurants operating in different countries across the world. It will include the five measurement categories to assess the financial ratios. Performance Ratios Table 1: The Comparison of Performance Ratios of McDonalds and KFC. Performance Ratios Profitability Net margin Return on equity Balance sheet Current ratio Total debt/equity ratio Growth EPS% 3yrs average Net income% 3yrs average Cash flow Free cash flow/sales % Free cash flowet income Performance ratios 2013 2014 2015 McDonalds KFC McDonalds KFC McDonalds KFC 19.87 35.29 (0.93) 4.75 17.34 32.97 1.65 15.89 17.82 45.43 4.87 16.29 1.59 0.88 1.32 0.44 1.52 1.17 1.36 0.43 3.27 3.40 1.28 0.21 6.61 4.14 (15.79) (15.79) (2.93) (4.74) 66.60 66.59 (3.61) (6.07) 0 0 15.29 0.77 6.80 (7.28) 15.11 0.87 1.86 1.13 18.59 1.04 5.76 1.18 MEMO 3 Receivables turnover Asset turnover 20.86 0.78 5.33 1.11 21.66 0.77 5.41 1.31 20.22 0.70 4.23 1.22 Based on the assessment of the performance ratios, there is no immediate reasons for concerns. It is because the performance ratios including the profitability and cash flow ratios shows a positive outcome for McDonalds. For instance, the net margin of McDonalds stood at 19.87% in 2013 and was 17.82% in 2015 which is slight decline, but still some positive returns for the company. Compared to KFC which saw an increase in its net margin from (0.93%) to 4.87%. McDonalds is performing well than KFC financial performance. Therefore, McDonalds is performing better based on the performance ratios and the balance sheet ratios than KFC. Based on the performance ratios, the performance of McDonalds can be improved through supporting the long term projections including the revenues and the net income. It is clear that the growth ratios and rates indicates a slow trend and negative outcomes. Thus, it is necessary to improve the long term prospect for future finance performance (Healy & Palepu, 2012). Marketing of the products and branding would improve revenues that supports the net margin levels for the company. Recommendations It is recommendable to the CEO to improve the financial performance of the company by supporting long term revenues and net income of the company. To support long term revenues and EPS, it is necessary for the CEO to develop cost reduction strategies as well as cost effectiveness approaches to enhance long term performance and productivity (Damodaran, 2016). Therefore, the CEO is able to improve the financial productivity of the company in an efficient manner by adoption of cost effectiveness. MEMO 4 References Damodaran, A. (2016). Damodaran on valuation: security analysis for investment and corporate finance (Vol. 324). New York, NY: John Wiley & Sons. Healy, P. M., & Palepu, K. G. (2012). Business Analysis Valuation: Using Financial Statements. Boston, MA: Cengage Learning