Need help with my project. Question:- Part 4 - Determine the measures (e.g., quantify preferably) by which we will be able to assess the impact of variables. How can I complete this by creating a JMCO model for your Project as well as conducting a competitive benchmarking of at least 2 brands (Nike and Decathalon athletic footwears) in your retail industry by using the 4Ps of Marketing. Identify key factors which influence consumer preference Nike athletic footwear over Decathlon Footwear?