Need help with these two questions

Mars Tennis Equipment, Inc. wishes to pursue international markets such as Spain and France. In order to do this, it may wish to consider a possible government partnership that may lead to lobbying. joint venture with another firm already established in those markets. hostile takeover with a firm operating in the United States. marketing strategy that strengthens the international value chain. QUESTION 27 None of Your Beeswax dominates the beeswax candle market and wants to expand into beeswax lip balm. How can the firm's strategic leaders determine whether the company should develop a lip balm division internally, ally with a lip balm manufacturer, or acquire a lip balm manufacturer? To protect themselves, the strategic leaders should choose the option that leads to the largest company with the most managerial positions. The strategic leaders need to determine whether the skills needed to create candles and lip balm are similar and whether None of Your Beeswax creates better beeswax products than its competitors do. The strategic leaders must determine whether candle making and lip balm making require substantially different skills. If so, the company should pursue internal development. Unless the market for lip balm is booming, None of Your Beeswax should stick to what it knows and focus on creating the best beeswax candles in the industry