Need proper and explained answers to all the questions This is assignment related to course- Information Systems and Data Analytics Thank you Please provide proper answers to all the questions

Amandeep Kaur Option A In 2017, mobile advertising expenditures in the United States were $60.7 billion. They are expected to reach over $131.41 billion by 2022.76 North America is expected to remain the largest regional ad market, closely followed by Asia Pacific. Western Europe ranks third, with ad spending amounting to approximately half of the North America. Businesses are increasingly using mobile ads. Location data from mobile devices is the key element for a successful mobile ad campaign. Facebook and Google are the two biggest players that generate the highest revenue from mobile ads. PlaceIQ, a technology firm headquartered in New York City (https://www.placeiq.com/who-we-are/), collects billions of data points from mobile devices and other sources and is able to track potential customers as they move from one retail location to another-such as from one car dealership to another. PlacelQ is also able to help businesses find out if the ads can translate to an actual visit by a customer. In addition to its huge data set for business, PlacelQ also offers location data and analytics tools to businesses and allows them to do their own advertising. Audi is using the PlacelQ data to measure how many potential customers will visit its dealerships before and after they have seen ads. They also want to target potential customers who are visiting their competitors' showrooms. Starcom Media Group is using PlacelQ in order to find out how mobile location data can be helpful and eventually attract more customers to a business. Answer the questions in a two-page ( 500 word minimum) paper submitted through Class Moodle site on link Project 8. 1. What does PlacelQ do for businesses? 2. How can PlacelQ data be used for omnichannel e-commerce? Explain. 3. What privacy concerns might consumers have about PlacelQ's business model? 4. How is Audi using PlacelQ services to inform its e-commerce strategy