need question answered

Despite the continued profitability of her product, Heather was getting questions from external and internal groups about the broader performance and what will happen in the future. These questions had been coming up for years, and she had commissioned ad hoc marketing research whenever she got real resistance. Now, she was getting new questions all the time. She can't do it all herself. What tool does she need to be able to meet the demands of the different constituencies? Abalanced scorecard Continuous research A maketing dashboard A 360 andiysis