Need Recognition is at the beginning of the Consumer Decision Making Process. True False QUESTION 11 The most basic human needs, according to Maslow, are Psychic Needs. Psychological Needs. Philosophical Needs. Physiological Needs. The final set of products that a consumer will evaluate before making a final choice, is the universal set positive set. evaluation set. consideration set. QUESTION 13 When a consumer considers several criteria related to a product choice and weights those criteria based on importance, she is engaging in compensatory decision making. non-compensatory decision making. random decision making. objective decision making: Buying an alarm system for your home can seen as an attempt to satisfy safety needs. True False QUESTION 15 "Macro" influences on Consumer Behavior include Culture, Reference Groups and Demographics. True Faise