Need this work on the Company ROOTS CANADA rootscomYour group is launching a new product or service to improve your clients financial metrics.

Describe how to conduct research to understand your clients financial metrics

Describe how financial metrics can often differ between clients and industries, eg Walmarts are sales per square foot, comparative store sales, and labour as a percent of sales

Prepare a financial proposal by collecting data and making assumptions

Explain how you can present your product or service as a way to improve your clients financial metrics

Revenue

Gross profit

Income

Contribution margin

Cash flow

Your group then recommends your product or service to your companys prospective clients.

Google and find a small to medium sized company as your client and analyse them using the criteria mentioned above. The companys stock must trade in either Canadian or US stock exchanges.

Additional instructions:

Using financial statements from Yahoo finance or Google Finance, capture the essential data from the financial statements on a MS Excel file. Then calculate ratios your group feel is important to evaluate analyze companies. Minimum ratio to be calculated is one from each category of liquidity, activity, solvency financial leverage profitability and market ratios

Using the criterias mentioned above prepare a report convincing a prospective client that your product or service will improve your clients financial metrics.