Need to create a marketing plan on a small business for my final. These are the instructions I was given. Please help!

- Marketing Plan MRKT 3300; MARKTING PLAN OUTLINE (120 points) Points Cumulative 1. This is an individual project 2. The student is required to follow the guideline as much as possible. 3. All sources used should be cited in a bibliography 4. Absolutely no plagiarism. You work will be run through a plagiarism software program. You cannot use a project form another class 5. The project is not to be written as an essay, but like a project report. 6. It should be in a word document 7. Font: Times Roman New and font sized 12. double space, no minimum number of pages, just make sure you cover all or near all parts mentioned in the outline PART AS Name of the Business SBU: b. Contact details including email and tel: (Note that you can choose one division or SBU or product of the organization, and/or one geographical area where you wish to work) Macroenviroment Economic b. Social Cultured c. Technological d. Political legal le. Ecological 1525 Marketing Research: Qualitative data collection-focus groups and/or depth interviews Competitive Analysis a. Who are your competitors and what are they doing? b. Describe the unique characteristics positioning of your competitor products or services nternal Environment Organization's marketing objectives b. Organization's competitive advantag Organization's branding Organization's positioning 12 Target Market 1. Identify and describe the company's current customers. b. Identify and describe your target buyers/end users (prospects). State the current organization's a. Vision statement b. Mission Statement Define detail the Market size, growth rate, trends b. Basic market segmentation Customer analysis, including their characteristics d. Choice criteria Customers use to decide on purchases. c. Distribution Analysis/Chanel Management ISWOT Analysis Strengths b. Weaknesses e. Opportunities d. Threats 128 32 PART B Suggested Marketing objective as a result of the Marketing research, SWOT, and Internal and External Environmental Analysis, including a. Vision and Mission statements b. New marketing objectives c. New branding objectives d. New brand positioning objectives Marketing Mix Strategy (include action plans with each specific strategy) Products Define what your company product/service is Identify the products or services that your company provides Innovation plan for any new product development improvement and research Price Define whether your pricing will be above, below, or equal with your competitors and Decide whether you will lead, follow, or ignore changes in competitors' pricing Place/physical distribution Identify the distribution channels through which your products/services will be made available to the target market/ end users. Promotion Describe the image or personality of your brand and its products or services Determine whether your company will be a market category leader, follower challenger or niche player Describe how you will use the Promotional Mix to communicate your product or service uniqueness to the market Suggested marketing organisation structure with specific positions and job description. May use the power point to develop the chart Implementation is including Who is responsible for various issues how the strateey should be samed Out Where the