Need to do: Message Develop a message: Based on the target audience, develop a message that will resonate with them. This message should be clear, concise, and relevant to their needs or interests. For example, if the target audience is young adults interested in fitness, the message could be "Get in shape with our fun and affordable workout classes."

HERE'S THE TARGET MARKET

II. TargetAudience Spotify's user base is diverse and includes people of all ages, genders, and nationalities. According to recent statistics, Spotify has over 365 million active users, with a monthly active user base of around 180 million. Of these, about 83 million are paid subscribers, while the rest use the free, adusupported version of the service. The majority of Spotify's users are aged between 18 and 34, with this age group accounting for 44% of the platform's user base. The secondlargest age group is those aged between 25 and 54, making up 33% of the user base. Interestingly, Spotify's user base skews slightly more female, with 53% of users being female and 47% male. Geographically, Spotify has a global reach, with users from over 178 countries. The United States is the platform's largest market, with around 77 million monthly active users, followed by Brazil with 30 million, and India with 26 million. Spotify's target audience has varied musical tastes, with the platform offering a wide range of genres, from pop, rock, hip-hop, and R&B, to classical, jazz, and world music. Spotify's users also have diverse preferences when it comes to podcasts, with the platform offering a vast selection of podcasts on various topics, from news and politics to entertainment and lifestyle. Spotify's target audience values convenience and personalization, with the platform offering various features that cater to these preferences. For instance, Spotify's algorithm-based recommendation system suggests music and podcasts based on the user's listening habits, ensuring that users receive personalized recommendations that match their tastes. Spotify also allows users to create custom playlists, download music for ofine listening, and access their favorite podcasts from any device.Spotify's target audience is also socially conscious, with many users showing an interest in social and environmental issues. Spotify has responded to this trend by creating playlists and podcasts that promote social and environmental awareness, such as \"Climate Justice\" and \"Black Lives Matter."