Needing assistance with some information on cost advantage with Groupon Co. Here is some details below.

What does your analysis imply for rm's potential to establish cost and differentiation advantage over its rival? Differentiation or cost focus can often be determined from a close examination ofthe annual report. Differentiation: All firms will talk about costs, but a differentiated firm will also highlight how it views its products (service) to be different from the competition. You can review the Value Drivers section of the text for some thoughts on the basis of the differentiation. Cost-leadership: Financial analysis of the focal firm and key competitors is the clearest way to determine if the firm has cost leadership. Do not be tempted to take the easier-to-find price differential as a signal on costs. This can be misleading, particularly over a short time frame (such as one year). Focus on costs found in the financial section of the annual report of many industry websites. You can review the Cost Drivers section of the text for some thoughts on the basis of cost leadership