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Needing help with these final questions on my study guide. What is retailing and what is the role of retailing in physical distribution? How do
Needing help with these final questions on my study guide.
- What is retailing and what is the role of retailing in physical distribution?
- How do retailers compete?
- What is IMC as both a philosophy and a concept? What are the 4 major promotional tools of a Promotional Strategy?
- What are the advantages and disadvantages of all 4 promotional tools: Advertising, Personal Selling, Publicity, and Sales Promotions? How can each promotional tool be used and integrated with other promotional tools?
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Process Dynamics And Control
Authors: Dale E. Seborg, Thomas F. Edgar, Duncan A. Mellichamp, Francis J. Doyle
4th Edition
1119385561, 1119385563, 9781119285953, 978-1119385561
