needs internet search

Sales Alignment

At what point(s) in the sales process (or sales funnel) does Bass Pro Shop campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does Bass Pro Shop campaign support sales activity?

Measurement (KPIsKey Performance Indicators)

How Bass Pro Shop measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether Bass Pro Shop campaign is successful.

Examples of KPIs:

• Total sales/revenue

• New/incremental sales

• Number of qualified leads generated

• Net Promoter Score

• Web site unique visitors

• Number of registrations/sign-ups

• Impressions views of content

• CTR click through rate

• Engagement comments, likes, shares, pageviews, video views

• Followers social media (Facebook, Twitter, LinkedIn, YouTube)

• Awareness

• Etc.

Budget

Budget: List the marketing budget and resources required to execute Bass Pro Shop marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company.

Item	Purpose	Cost Estimate
Example: White paper authored by technical writer	Lay out business case for why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry	$500.00
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Add additional rows as needed.

Estimated campaign impact: [insert]

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