Needs show the following traits: a. They are passively experienced by consumers, do not require any action, do not affect purchasing decisions b. They are continuously changing, cannot be fully fulfilled, and drive consumers to spend money c. They are driven by passion and hedonistic behaviour, cannot be controlled d. They are dynamic, can conflict with each other, and must be fulfilled by starting from basic level needs moving to more complex e. They are mostly depending on seasons, may be affected by major events (celebrations, consumer trends, brand popularity)