Negative cash flows - 8x8, Inc. (https://www.8x8.com/)

8x8, Inc. was founded in 1987 and is headquartered in Campbell, California. Read a commentary on its current situation here:https://seekingalpha.com/article/4373019-free-cash-flow-still-significant-problem-for-8x8 Required:

1. What are the factors that contribute to its negative free cash flows? Explain clearly the factors that contribute to this situation.

2. What can be done to improve the situation? Present 3 actions and elaborate in detail on how could these actions help to improve the cash flows in 8x8 Inc.

3. What is your opinion on the future of 8x8? You may want to examine the past performance of the company, combine it with its present situation to form your opinion.