Negotiation is an important conflict resolution tool, especially when the focus is on solving problems cooperatively and effectively. Consumers are always negotiating prices when buying certain items and sometimes they paid too much for a product or service. Give an example in which a consumer could have negotiated more effectively.

1. What would be the best possible outcome of negotiating the price with the other party?

2. What is the best alternative to a negotiated agreement (BATNA)? In other words, if they did NOT negotiate, what was their best possible outcome?

3. Describe one creative option that would have led to a win-win agreement between the consumer and the other party. This option should allow both parties to gain something they highly value. For example, identify something you possess that does not have much value to you but that the other party values highly.