Neha Agarwal is Marico's Area Sales Manager for the state of Odisha. She observes that primary;Ir sales of Parachute Coconut Oil are degrowing over last 4 quarters but secondary sales are increasing quarter on quarter. How should she interpret this situation? What could be possible reasons for the contradictory trends? What distribution measures should she look at to identify he gap? What should be some of her immediate action points