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Neha Agarwal is Marico's Area Sales Manager for the state of Odisha. She observes that primary sales of Parachute Coconut oil are growing over last

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Neha Agarwal is Marico's Area Sales Manager for the state of Odisha. She observes that primary sales of Parachute Coconut oil are growing over last 4 quarters but secondary sales are going down every quarter. How should she interpret this situation? What could be possible reasons for the contradictory trends? What distribution measures should she look at to identify the gap? What should be some of her immediate action points

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