Nelly's, a brand that offers its customers cosmetics with 100 percent natural ingredients, has established itself through word - of - mouth marketing. Most of

Nelly's, a brand that offers its customers cosmetics with $\mathrm{100}$ percent natural ingredients, has established itself through word$-$of$-$mouth marketing. Most of its new customers become aware of the brand through recommendations from existing customers. On its $\mathrm{10}$ thanniversary, it offers to its members discounts on the newly launched range of cosmetics$.$ Nelly's is most likely in the $\_\_\_\_\_$ stage of the customer advocacy funnel.