nent will a. b. C. 1. This competitive strategy seeks to reach a broad market of buyers with services or products that are perceived to be of comparable value/quality to those of competitors but at lower prices. Focused strategy Differentiation strategy Broad strategy d. Low-cost leadership strategy Product differentation e. 1. This marketing positioning analysis is a 2 x 2 matrix that allows an organization to position its products. This tool is known as which of the following? GE/McKinsey Mix BCG Matrix C. Porter's Five Forces Model d. None of the above a. b. a. 2. What are various ways to segment a market? Psychographic b. Demographic and geographic Usage pattern d. Cohort membership and benefit to users All of the above C. + 15 W 1. The operating core of the five interrelated part of organization design is described as which of the following? a. Composed of those who do the basic work of the organization or system (e.g. physicians, nurses, technologists, therapists) b. Consists of workers who help plan and control the basic work of the organization or system c. Consist of those who set the strategic direction of an organization (e.g. GB, president, vice president) d. Those who provide direct services e. The middle of the organization's or system's chain of command and include department heads and heads of other units and subdivisions 2. The adhocracy can be described as: a. a large, well-developed techno-structure and support staff b. having a strategic apex, operating core, and small middle line, techno-structure, and support staff C. complex and non-standardized; often takes the form of a matrix structure or project team d. having a large, well-developed middle line division of managers e, having a large, well-developed techno-structure and support staff with great emphasis on work standardization 1. Mature products that are continuing to generate revenues in a slow-growing stagnate rate are considered problem children. a. TRUE b. FALSE 5