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Neptune Biometrics, despite its promising technology, is having difficulty generating profits. Having raised $ 8 5 million in an initial public offering of its stock
Neptune Biometrics, despite its promising technology, is having difficulty generating profits. Having raised $ million in an initial public offering of its stock early in the year, the company is poised to introduce a new product, an inexpensive fingerprints door lock. If Neptune engages in a promotional campaign costing $ million this year, its annual aftertax cash flow over each of the next five years will be only $ million. Assume that the discount rate is for this investment. If it does not undertake the campaign it expects its aftertax cash flow to be $ million annually for the same period. What is the Net Present Value of the decision to engage in the $ million marketing campaign? Enter you number in the millions rounded to one decimal place without the dollar sign. Example, $ enter as the answer is not or or whatever, or
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