Question
Nestl is a global leader in the food and beverage industry, consistently expanding its market share worldwide. Required: Prepare a seasonal sales forecasting model from
Nestlé is a global leader in the food and beverage industry, consistently expanding its market share worldwide.
Required: Prepare a seasonal sales forecasting model from the following historical sales data. Hint: use multiple regression analysis. Predict the next year's sales and compute standard errors of the forecasts.
Historical Sales Data | ||
Sales, millions of liters | Year | Calendar month |
5200 | 1 | 1 |
5250 | 1 | 2 |
5300 | 1 | 3 |
5350 | 1 | 4 |
5400 | 1 | 5 |
5450 | 1 | 6 |
5500 | 1 | 7 |
5550 | 1 | 8 |
5600 | 1 | 9 |
5650 | 1 | 10 |
5700 | 1 | 11 |
5750 | 1 | 12 |
5800 | 2 | 13 |
5850 | 2 | 14 |
5900 | 2 | 15 |
5950 | 2 | 16 |
6000 | 2 | 17 |
6050 | 2 | 18 |
6100 | 2 | 19 |
6150 | 2 | 20 |
6200 | 2 | 21 |
6250 | 2 | 22 |
6300 | 2 | 23 |
6350 | 2 | 24 |
6400 | 2 | 25 |
6450 | 3 | 26 |
6500 | 3 | 27 |
6550 | 3 | 28 |
6600 | 3 | 29 |
6650 | 3 | 30 |
6700 | 3 | 31 |
6750 | 3 | 32 |
6800 | 3 | 33 |
6850 | 3 | 34 |
6900 | 3 | 35 |
6950 | 3 | 36 |
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